Solution Manual for Social Media Marketing, 3rd Edition, Tracy L. Tuten, Michael R. Solomon, ISBN-10: 1526423871, ISBN-13: 9781526423870

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Solution manual for Social Media Marketing 3rd Edition by Tuten

Solution manual for Social Media Marketing 3rd Edition Tracy L. Tuten, Michael R. Solomon ISBN: 9781526423870

Table of Contents

Part I: Foundations of Social Media Marketing

Chapter 1. The Social Media Environment

Chapter 2. Social Consumers

Chapter 3. Network Structure and Group Influences in Social Media

Part II: Social Media Marketing Strategy and Planning

Chapter 4. Social Media Marketing Strategy

Chapter 5: Tactical Planning and Execution

Part III: The Four Zones of Social Media

Chapter 6. Social Community

Chapter 7. Social Publishing

Chapter 8. Social Entertainment

Chapter 9. Social Commerce

Part IV: Social Media Data Management and Measurement

Chapter 10. Social Media Analytics

Chapter 11. Social Media Metrics

Part V: Social Media Marketing in Practice

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